About us

Our company and our values

smaXtec is a revolutionary solution in a traditional sector, helping farmers to better understand their cows. With smaXtec, dairy farmers have a unique and secure system at their hand, setting a new standard in early detection in the areas animal health, reproduction and feeding management.
This is smaXtec

What we do Our mission

smaXtec. A revolutionary cow understanding system providing the most valuable insights.

Our success is based on our unique determination and our ability to develop useful solutions for our customers, always following the highest quality standards.


Foresight, maximum technical performance and the proximity to customers and cows enable us to understand more. And to provide our customers with this knowledge.

This also includes our pioneer role in early detection. We do not only offer early detection but set a new standard. We offer earliest possible early detection in health, reproduction and feeding. This way, we empower our customers to work preventively and achieve the highest possible success for their farm.

Because our goal is to enhance both the management of dairy farms as well as the lives of farmers and their cows considerably and sustainably.

How we work Our values

We are brave, forward-thinking and responsible. We are smaXtec.
We achieve with determination beneficial insights on a quality standard.

We are brave

With determination, confidence and a positive attitude, we look into an exciting and eventful future, making daily working routines easier for our customers around the globe.

We are forward-thinking

By constantly further developing our products and extending our technological lead, we offer our customers a game-changing and future-proof technology.

We are responsible

We are aware of our responsibility towards dairy farmers, their cattle as well as consumers. This is why we work with ambition and empathy on further developing our system.

Who we are What we stand for

Who are the people behind smaXtec? Briefly said: A multi-disciplinary, motivated team with passion and commitment towards dairy farming and the big challenges involved.
smaXtec founders

The  brave ones

Our founders Stefan Rosenkranz and Mario Fallast already proved their courage when starting the adventure intraruminal cow understanding system. Since then, a lot has happened, and their belief and persistence in the development of this unique system have paid off – particularly for farmers and cows all over the globe.

The smaXtec team

The  forward-thinking ones

Our development team is continuously working on extending our technological edge and adapting our system to challenges and needs of dairy farmers and their animals. Our customer support team also plays a vital role in this continuous development: Their daily contact with our customers enables them to identify the problems of tomorrow, and provide valuable assistance and solution finding. Additionally, their direct insights into the daily work of farmers enable a customer-centered advancement of our innovative solution.

smaXtec leadership

The  responsible ones

At smaXtec, we are aware of our responsibility towards animals and humans. A conscientious use of our system leads to increased animal welfare and resource conservation. Additionally, smaXtec enables transparency along the value chain, from cow to fridge.

Our company and its history

We are a young, ambitious company, with the excellence of an established market leader and many years of profound experience in the fields of technology and dairy farming. The development of our innovative system was only possible thanks to the expertise of the team as well as many cooperations with leading technical and agricultural research institutes. A particularly important partner is HBLFA Raumberg-Gumpenstein, contributing significantly to the development of our products for many years.
The idea for smaXtec was already born in 2006 out of the curiosity of two technicians, who came across a problem in dairy farming: Rumen pH values are highly valuable for research and improvement of dairy farming but can only be measured laboriously and in few animals. Our founders Stefan Rosenkranz and Mario Fallast quickly realised that there must be a better solution. And they started to develop sensors continuously measuring data inside the rumen as pioneers – and, with success!
Founded in 2009 as a research project, smaXtec is world market leader in its field today. Because we realised that the rumen is not only perfectly suitable to measure rumen pH values, but also to collect further unique and valuable data for farmers. In 2016 the commercialisation of products started – that have evolved from pH sensors for research application to comprehensive solutions for dairy farmers of every size. Today, we look back at more than 70.000 sold sensors around the globe. And this is just the beginning of our success story.
Our revolutionary smaXtec cow understanding system has also caught a lot of attention, and we were honoured to be awarded multiple times. In 2010 the first generation of the pH Plus Bolus was already awarded with the EuroTier Innovation award, the second EuroTier Innovation Award was won in 2018 for the further developments of the smaXtec System. We are just as proud of further prizes, such as Primus, Inel D’Or and AgraME award. Recognitions, that make us proud. But, our happy customers around the globe make us even happier and prouder.

What does smaXtec mean?

smaXtec is composed of the words SMART and TECHNOLOGY. The X stands for the crossover of two disciplines, the basis of our success, and is therefore always capitalised. smaXtec is both the name of the company as well as the umbrella term for our unique cow understanding system.

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